Case Studies ▸ Vanguard Freadman SEO Case Study
How ANZSEO 10×’d Vanguard Freadman’s Organic Visibility in 9 Months
Architecture & BIM • Technical SEO • Service‑page expansion • Authority links
+1,013%
Monthly organic traffic
164
Keywords in Top 10 (↑ from 8)
DA 24
Domain Authority (↑ from 6)
12+/mo
Qualified leads (↑ from 1–2)
The Challenge
Minimal search visibility; competitors dominated terms like “BIM outsourcing Sydney”.
- Thin service pages not mapped to buyer keywords
- Weak backlink profile and crawl issues
- Slow Core Web Vitals
What We Did
- Technical SEO fixes; internal linking cleanup
- Built keyword‑targeted service pages (BIM, Revit, IFC)
- Digital PR + industry directories; 7,000+ new links
- Content hub: 20+ thought‑leadership posts
- CRO: simplified forms and lead magnets
Keyword Wins
| Keyword | Before | After | Traffic Impact |
|---|---|---|---|
| BIM outsourcing Sydney | Not in Top 100 | #2 | High‑intent leads |
| Revit modelling services | #38 | #3 | Project enquiries |
| IFC documentation | #54 | #5 | Technical briefs |
| Shop drawing production | #29 | #4 | Trade partner leads |